Tom Hussey's photo series was published in 2010 but I just discovered it and am so inspired. The beautiful series features a sentimental depiction of elderly patients looking at their younger reflections. Tom's experience as a commercial as well as a lifestyle photographer come together to gracefully capture the separation between body and mind.
The concept for the series was inspired by a conversation he had with a World War II vet who was incredulous at how quickly time had passed, stating that he often felt like he'd just returned from the war and then looked in the mirror and an old man was staring back at him.
Pharmaceutical drug company Novartis featured the images as part of its marketing campaign for the Exelon Patch, which is used for the treatment of Alzheimer's disease. Coming to terms with aging is an experience we all go through and is a topic that's uncomfortable and yet easily relatable. It's inspiring to see the topic depicted so beautifully. The series won a Gold Addy Award from the American Advertising Federation and was featured in the Communication Arts 2010 Photography Annual.
Scroll below for additional images from the series.
